I bet you've never sold silk pajamas over the phone to a trucker driving through Iowa.
(That was when I worked for Pajamagram as a seasonal customer service rep during Valentine's Day in 2011. While it only lasted a month, the job was packed with lessons in customer service)
I'm Michael, a marketer, obsessed with conversion rates, copywriting and using data to make informed business decisions. This page is about how I can help you achieve better results with your marketing efforts. Whether you're a small business or hitting the big time, I'd love to have the opportunity to work with you.
I've been an entrepreneur since I was 15 years old. I started selling cookies, switched to energy bars, and then mustard. Ideas constantly flow in and out. I'm one of those "always carries a notebook around" people. Ideation and big ideas are two of my favorite things. (I know, most people usually say chocolate and pizza).
My entrepreneurial background is an asset because I've been through it all: sales, marketing, product development, design, operations, financing, accounting, human resources -- you name it. I recognize how every part must work together to create a successful business. I've been there several times. And I've crashed and burned, too. I'm not afraid to admit I've failed. Every step of my journey is a lesson in disguise.
The entrepreneurial roller coaster (easily the tallest one in the world) has given me an opportunity to discover the aspects of business I love - and the ones better suited for other team members.
While being an entrepreneur is good ol' fun, I also have traditional marketing experience overseeing marketing for Bluehouse Group, CPASiteSolutions, QuizBean, and Fourtopper. You can see my accomplishments here.
I encourage you to reach out. Let's chat about how we can work together to reach your goals.
Before you hit the contact button, here are a few fun facts about me:
- I can blow up, tie, and bunch one dozen balloons in 4 min and 47 secs (store record at Party City)
- I've (unfortunately) had 8 strawberry lemonades from Chili's in one sitting. It's not recommended.
- I'm a twin! We were "stars" on the Children's Miracle Network because we were born 3 months early.
- There are two stripes in my right eye that change color, depending on the elevation.
Now that that's all on the table, let's work together.